Content Marketing not Just Twitter

So when I say Content Marketing what do you think about? Please don’t tell me Twitter. Please don’t tell me Facebook! Please don’t start throwing out the names of all the Social Media outlets you can think of. Its just a waste. ┬áHere’s a good...

Social Media is not Marketing

It needs to be said over and over again. Social Media is not marketing. It’s not a if I do this I’ll get this back. Too many corporate environments want to measure everything and place a hard cost and return on investment for every action and every...

Social Media and Healthcare

Just a qucik word about Social Media and healthcare organizations. Too many organizations (including healthcare) start off thinking about Social Media the wrong way. They look at Social Media as a short cut to success. They want the killer app, the next hot viral...

Some Online Marketing Myths

Smack Smog helps business with the Online world so that your offline business can be successful. Over time the two become more and more intertwined because real people need goods and services that are offline but still spend lots of time online. In that light I came...