by Theof | Apr 18, 2011 | Blog
It needs to be said over and over again. Social Media is not marketing. It’s not a if I do this I’ll get this back. Too many corporate environments want to measure everything and place a hard cost and return on investment for every action and every...
by Theof | Mar 7, 2011 | Blog
I just read an article about how Kentucky Fried Chicken uses Social Media. It had good stuff in it and it sounds like the good folks at KFC are really doing it well. They are being friendly, talking to customers, not being overly “press releaseish” etc....
by Theof | Mar 11, 2010 | Blog
Great chart here about how Fortune 500 Companies are using Facebook, Twitter, You Tube, and blogs. I find this interesting because even with their big budgets, commercial success and seemingly limitless resources they still don’t fully get it. This says to me...
by Theof | Mar 6, 2010 | Blog
Here are some facts to keep in mind when marketing to moms on Facebook: 75% are Facebook fans of at least one company or brand 16% of mom Facebook users followed more than 10 companies’ fan pages 59.9% of moms feel neutral about Facebook ads, while 36% actively...
