What does Pizza and Coffee both have in common? The answer is that they both love Social Media. What?
Both Domino’s and Starbucks have recently reported very large increases in sales after implementing some serious Social Media campaigns. Starbucks had a Free Pastry Day to have 1 Million one people visit their stores on one day and Domino’s who took some really hard knocks a few years ago from a negative viral social media video reported a 29% increase in their United Kingdom sales. Both companies utilized 4square and other social media outlets to reach their goals.
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