One of the things that clients often ask me is about Google’s Page Rank Structure. I’ve fond a great video in which Matt Cutts breaks it down in a clever, funny and informative presentation. Let’s take a look at it and then we will recap it below.
1. The number of people who link to you and how important those page links are.
2. Not just getting the most number of links as you can but high quality links (how important those links are).
3. Be relevant and reputable.
4. Be on topic and relevant (what you write).