I can’t help it. Smack Smog works with women in leadership positions so much and with businesses that market to women I have to put this link up.
Its all about marketing to Moms. It really downs to the fact that if you want to market to Moms then you have to understand the new, tech savy Moms and how so many transition from the job market to motherhood. Surprise, surprise, its the internet stupid!
Here is a great nugget.
Before having children, BabyCenter said that women are most concerned about product and service quality, features, and design. After becoming mothers, they are much more likely to shop based on safety, quality, and price.
Its a great article. Read it, contact Smack Smog… Whatever.