Wildfire is known for helping companies utilize Social Media outlets like Facebook, Twitter, YouTube, Google+, Pinterest, LinkedIn, etc more efficiently. Wildfire is a company that started less then three years ago with two employees and since then has grown to over 400 employees they are quite amazing. Peter Kafka thinks that Google must have paid a whooping $250 Million dollars for Wildfire. Not bad considering that according to his report that Wildfire has raised over 14 million dollars over the last few years.
Everyone at SmackSmog think that this is an excellent move for Google as that it provides them a side door into advertising facets on networks like Facebook that they
really haven’t much access to in the past. We also think that Wildfire’s in depth understanding of Social Media can do nothing but help Google+ as it continues to evolve as a legitimate Social Media outlet.
You can read Google’s press release here.
You an read Wildfire’s press release here .
Good luck Wildfire & Google!