4 Pro Tips Video Content Marketing

Video Content Marketing is gaining traction as a regular form of content marketing across industries. At one time only the wealthiest companies could create videos but with today’s phones and inexpensive cameras anyone with some ingenuity can create some...
Show Your Work is inspiring

Show Your Work is inspiring

At the advice of my good friend Sergey I decided to read the book Show Your Work by Austin Kleon. I fully realize that I’m about 3 years late to the party and that most of the developed world has read this book but I haven’t (until now) and so I am. To be...
4 Step Self Content Strategy Audit

4 Step Self Content Strategy Audit

The Three Most Important Content Critics in the Universe How, as content creators, do we find our material?  How do we know what to write and how to write it so that others will read it?  Which posts will be “liked” and “shared” and which will get you “unfriended?” ...

Analytic: Who Took The Cookie from the Cookie Jar?

Analytic: Who Took The Cookie from the Cookie Jar? Who me?  Yes, you.  Couldn’t be.  Then who?  We all know the children’s sing-along game.  However, in the larger scheme of things, does it really matter who did it?  For the sake of content marketing, you bet it does!...

What is Content Marketing?

Or everything you wanted to know about Content Marketing but were afraid to ask… With apologies to Woody Allen, Max Fischer, and Buzzfeed…   What is Content Marketing? Content marketing is a way to sell not just your product to consumers but your brand as a...