by Stephen OBryan | Oct 25, 2017 | Blog, Content, Strategy
Video Content Marketing is gaining traction as a regular form of content marketing across industries. At one time only the wealthiest companies could create videos but with today’s phones and inexpensive cameras anyone with some ingenuity can create some...
by Stephen OBryan | Oct 11, 2017 | Blog, Content
At the advice of my good friend Sergey I decided to read the book Show Your Work by Austin Kleon. I fully realize that I’m about 3 years late to the party and that most of the developed world has read this book but I haven’t (until now) and so I am. To be...
by Lisa Miller | May 8, 2016 | Content, Social Media, Twitter
Content marketing is about involvement. Once you get consumers to interact with your product, whether it be through social media, reading your mailers, or browsing your website, you can turn them into a customer. But how do you get people to be involved in what you...
by Lisa Miller | Apr 30, 2016 | Blog, Blog Writing Tips, Content
Millennials and the Unnamable: or How to Content Market to the Un-Marketable A recent study by the Pew Research Center made some shocking discoveries. The main discovery which exploded all over social media and then tradition media was that young people were more...
by Theof | Sep 11, 2014 | Blog Writing Tips, Content, Strategy
The Three Most Important Content Critics in the Universe How, as content creators, do we find our material? How do we know what to write and how to write it so that others will read it? Which posts will be “liked” and “shared” and which will get you “unfriended?” ...
by Stephen OBryan | Apr 19, 2014 | Blog, Content
Analytic: Who Took The Cookie from the Cookie Jar? Who me? Yes, you. Couldn’t be. Then who? We all know the children’s sing-along game. However, in the larger scheme of things, does it really matter who did it? For the sake of content marketing, you bet it does!...
