What is Content Marketing?

Or everything you wanted to know about Content Marketing but were afraid to ask… With apologies to Woody Allen, Max Fischer, and Buzzfeed…   What is Content Marketing? Content marketing is a way to sell not just your product to consumers but your brand as a whole....

New Tool: Google+

It’s overlooked and underrated.  You may have joined early because you were unhappy with another social networking site, but you haven’t done much with it. You think it didn’t live up to the hype; you ignore it.  Google+ probably mystifies you.   Let...

A Bigger Social Media Toolbox

Strategic Content Marketing If you’re really going to reap the benefits of strategic content marketing you need more than one tool.  Carpenters have more than a hammer at their disposal to build a house.  You need more than a blog to build your business.  You...

Dr. Doolittle and Marketing or Push Pull Marketing

Dr Doolittle and Push Pull Marketing Dr. Doolittle–remember him?  The man who could talk to animals?  In the original 1920 books he meets a rare gazelle unicorn cross with a head at each end of its body. The Pushmi-Pullyu has a hard time getting anywhere because...