My good friend (and client) Farzad Kohan ( sent me a link this video. If you don’t have time to read my post and watch the video, just watch the video. It’s Simon Sinek talking about his Golden Circle.


Simon Sinek says

“People don’t buy what you do they buy what you believe. What you do proves what you believe.” We follow those who lead not for them but for ourselves…

Simon Sinek has three levels:

He calls this the Golden Circle

Outer Level: What

Middle Level: How

Inner Level: Why

All of this makes me wonder. When we create content, when we make videos, show pictures, write incredible prose what circle are we focusing on? Does our reader/viewer/reader really, really get why we have done this work? Why it’s important to us or are we too busy just telling them what we do and how we do it? Examine your work. Decide for yourself.