Tag Archives: Social Media

Social Media For Organizations: The Window Of Our Culture

May 17, 2013 by Organizational Culture Social Media

Social Media For Organizations: We’re Not In Kansas Anymore If you’ve missed the latest meltdown on social media, here’s the exhaustive post-by-post  that was found on the BuzzFeed Food page. Here’s a summary, if you don’t want to read the BuzzFeed post (although I highly suggest it!): on Friday, May 10th, Fox’s Kitchen Nightmare’s aired an [...]

New Tool: Google+

December 10, 2012 by Blog Social Media

It’s overlooked and underrated.  You may have joined early because you were unhappy with another social networking site, but you haven’t done much with it. You think it didn’t live up to the hype; you ignore it.  Google+ probably mystifies you.   Let me clear some of the mist for you.  Google+ is the best [...]

A Bigger Social Media Toolbox

December 3, 2012 by Social Media

Strategic Content Marketing If you’re really going to reap the benefits of strategic content marketing you need more than one tool.  Carpenters have more than a hammer at their disposal to build a house.  You need more than a blog to build your business.  You need a multi-pronged approach. According to the Content Marketing Institute [...]

Facebook Marketing Is Doomed (and Boring)

November 29, 2012 by Blog Content

Remember when Facebook Marketing was the small business owners dream? We all loved it. The Facebook Marketing Problem Millions and millions of people use Facebook and as a small business owner it was fantastic. Small business could reach out to their audience and get free and easy access to new perspective customers. It was great!  Social Media Developers like [...]

Google Acquries Wildfire

July 31, 2012 by Blog Featured Social Media

  Wildfire is known for helping companies utilize Social Media outlets like   Facebook, Twitter, YouTube, Google+, Pinterest, LinkedIn, etc more efficiently. Wildfire is a company that started less then three years ago with two employees and since then has grown to over 400 employees they are quite amazing. Peter Kafka thinks that Google must have paid [...]

How are we doing?

July 17, 2011 by Blog Blog Writing Tips Social Media

Sometimes Social Media feels like your playing catch with yourself all by yourself. Like no one is listening. Like no one cares. Other times we all find it difficult to come up with new ideas about what to write about, what to say etc. Other times we just want to know what others are saying [...]

Content Marketing not Just Twitter

April 30, 2011 by Blog

So when I say Content Marketing what do you think about? Please don’t tell me Twitter. Please don’t tell me Facebook! Please don’t start throwing out the names of all the Social Media outlets you can think of. Its just a waste.  Here’s a good way to really “start doing” Content Marketing. Figure out how [...]

April 25, 2011 by Blog

Great article over at ADBUZZ. It’s an article written by Mat Zucker from OgilvyInteractive. The article written is called “What I Wish Someone Had Told Me” Myfavorite piece of advice? Know your content better than anyone else. I love it when he says… But don’t be lazy and stay at surface level and rely on [...]

Social Media is not Marketing

April 18, 2011 by Blog

It needs to be said over and over again. Social Media is not marketing. It’s not a if I do this I’ll get this back. Too many corporate environments want to measure everything and place a hard cost and return on investment for every action and every tangible that comes back. It just doesn’t work [...]

Social Media and Healthcare

April 9, 2011 by Blog

Just a qucik word about Social Media and healthcare organizations. Too many organizations (including healthcare) start off thinking about Social Media the wrong way. They look at Social Media as a short cut to success. They want the killer app, the next hot viral video, something, anything that will set them apart from the competition [...]