Tag Archives: Internet marketing

“Did you see that picture of you on Pinterest?!?”: Shifts in Branding and Identity

Who’s Talking About You? Earlier this month, this post about Pinterest discussed who was talking about companies, and the effect on branding and identity. Generally speaking. Based on numbers from this Curalate and Digitas study, less than 30% of brand engagement is by the brands’ themselves. According the write up, The study was created using statistics from over 10 [...]

Google Acquries Wildfire

  Wildfire is known for helping companies utilize Social Media outlets like   Facebook, Twitter, YouTube, Google+, Pinterest, LinkedIn, etc more efficiently. Wildfire is a company that started less then three years ago with two employees and since then has grown to over 400 employees they are quite amazing. Peter Kafka thinks that Google must have paid [...]

How are we doing?

Sometimes Social Media feels like your playing catch with yourself all by yourself. Like no one is listening. Like no one cares. Other times we all find it difficult to come up with new ideas about what to write about, what to say etc. Other times we just want to know what others are saying [...]

Social Media and Healthcare

Just a qucik word about Social Media and healthcare organizations. Too many organizations (including healthcare) start off thinking about Social Media the wrong way. They look at Social Media as a short cut to success. They want the killer app, the next hot viral video, something, anything that will set them apart from the competition [...]

Creating Content

One of the things that sets Smack Smog aside from other Social Media companies is that we really focus on the creation of content. We spend lots of time and energy figuring out what our clients have to say, and how they should do it. It’s cool because it really seems to work well but [...]

Some Online Marketing Myths

Smack Smog helps business with the Online world so that your offline business can be successful. Over time the two become more and more intertwined because real people need goods and services that are offline but still spend lots of time online. In that light I came across this great online article from I Retire [...]