iPod nano (4th generation)
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I just got an email from the good people over at Edison Research about a report that they did for the Blogworld New Media Expo on October 15 of this year in Vegas. Since it was a special day for my family I couldn’t get away but I’m glad that the the Edison Research people put the presentation online.

Check it out…  Here… http://vimeo.com/16936611

In case you have some trouble viewing it here are the high points (via Edison Research of course).

Principal findings of the study included:

  • The percentage of Americans who have ever watched or listened to a podcast is 45%, up from 43% one year ago. This equates to approximately 70 million Americans 12+.
  • The podcast audience has migrated from being predominantly “early adopters” to more closely resembling mainstream media consumers.

  • Podcast consumers continue to prefer consuming content at their desktop, not on dedicated media players, but mobile phone media consumption is surging.

  • Podcast consumers index very highly for social networking behaviors

  • Two-thirds of podcast consumers have listened to digital audio files in their vehicles by connecting an iPod or other MP3 player to their car audio system.
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