Guess What? If you are a fan of something on Facebook you are more likely to buy that Brand. If you tweet about a brand you are more likely to buy that brand. Hmmmm… Rocket Science? I think not. However its good to quantify the obvious because every now and then its good to be sure.

I would like to see the research that reveals that if my friend is a “Fan” of a brand, am I more likely to become a fan also, and will I buy that brand? Hmmm…

Okay so here is the obvious breakdown in my mind. As a business online you need to be on Facebook, Twitter, etc and you need to have a Fan page for your brand. Its going to reinforce your customer loyalty and keep you clients happy and loyal. Do it!

My source is