So I just read this article on Flowtown (sort of a Social Media site).
The article article asked: What is the value of Content Marketing? The writer/editor, Ethan Bloch does a great job in discussing many of the positive qualities of Content Marketing. You should really read the whole thing here. Of course I’m going to quickly mention his main points here…
- Building Relationships
- Positioning Yourself As An Expert
- Search Engine Ranking
- Find New Customers
- Bait For Your Autoresponder
- Social Media Integration
- Competitive Advantage
- Content Recycling
I’ll let you read the article yourself . You really should. Its all good stuff and I can’t say that I really strongly disagree with any of it. However I think that the vaule of good content is enough in its self. Instead of saying all over again I’ll just repost my comment from the article. I reposted it here:
I don’t want this to sound like I’m plugging myself but what you are calling Content Marketing is what I do for my clients. I’ve never felt like I had a good term for it and I’m not sure if I would call it “Content Marketing” but since I’ve never found a better term I can’t really argue.
I really like the article a lot. You have lots of really strong points and while I don’t really disagree with any of them I take a much more simple look at things.
I tell my clients you create content because you have something to say. You create content because you have a viewpoint, experience, ideas etc and it will benefit who ever reads/views/downloads/etc. In my humble opinion it pays off. The customers come, the recognition arrives, the search engines give some love. The whole thing pays off.
To me its a simple, unsophisticated outlook that focuses on creating good solid content. I help my clients with their focus, their direction, their writing, so that they create good content. That’s what matters and in my experience what works.
Again, a good post, I wish more that more of the things we heard about Social Media dealt with creating good solid content. Sure ads, stats and SEO are important but there is a reason why the visitor wants to come to the site. We should give the people the content that they are looking for.
I will now get off my soapbox. Thanks for the content!
- Content Strategy and the Dirty Lie about SEO (toprankblog.com)
- Content Marketing infographic: The Content Grid to help you with your Content Strategy (socialwayne.com)
- Why Content Marketing Can Get You More Customers (designdamage.com)
- SEO Strategies for Content Marketers (toprankblog.com)
- AOL Acquires Content Marketing Platform Startup Pictela (techcrunch.com)
- The 5 A’s of Content Marketing (searchenginepeople.com)