Archive | Blog

WordPress 3.5

December 3, 2012 by Theof Blog

I’m so excited that WordPress 3.5 is coming out soon. Many of you know that Smack Smog focuses on our clients own website as being the center of their Social Media strategy. We always use WordPress in the sites that we use and so it’s a big deal to us that a new version [...]

The 2nd Question is your Content Marketing

November 26, 2012 by SOBryan Blog Blog Writing Tips Content

Content Marketing is Pulling Customers Toward You Last week we talked about the two types of marketing–push and pull. Content marketing is about pulling customers towards you. It’s not just about creating demand, it’s about creating informed customers who want what you have. Your blog is a great place to do this. Create the content [...]

Dr. Doolittle and Marketing or Push Pull Marketing

November 19, 2012 by SOBryan Blog Content

Dr Doolittle and Push Pull Marketing Dr. Doolittle–remember him? The man who could talk to animals? In the original 1920 books he meets a rare gazelle unicorn cross with a head at each end of its body. The Pushmi-Pullyu has a hard time getting anywhere because both heads want to go forward at the same [...]

Finding Your Blog Voice! or Who Do I Want To Be?

November 12, 2012 by SOBryan Blog Blog Writing Tips

Answering the question of who you are is a big step to refining your writing process and establishing your voice. It’s part of finding your voice and making it distinct. You want to be memorable. As the Bard wrote: This above all: to thine own self be true, Hamlet Act 1, scene 3 (Learn more about [...]

How to Lose a Blog Audience

November 5, 2012 by SOBryan Blog Blog Writing Tips

Blog Audiences get lost for many reasons. They may not like what you have to say. They may like what you say but not how you say it. They may find you irrelevant to their needs. Those are all great ways to drive people away from your blog. But what if they like what if [...]

The All Important Blog Comments

October 29, 2012 by SOBryan Blog Blog Writing Tips

Blog Comments and You! Blog Comments are slippery things. We usually want them, but then we’re not sure what to do with them. Even the positive comments can you leave you thinking, “Hooray! Now what?!?!” There are a few things you need to know about comments. Let’s look at those things before answering the “now [...]

Blogging Rule #3 – A Picture Is Worth A Thousand Words

October 22, 2012 by SOBryan Blog Social Media

Here’s rule #3: Use at least one strong image for each blog post. This seems much easier than it is. Occasionally, I start with the perfect image (artists sometimes like to say images instead of saying pictures. We just want you to use them and you can call them whatever you want) and build my [...]