Content Marketing is Pulling Customers Toward You Last week we talked about the two types of marketing–push and pull. Content marketing is about pulling customers towards you. It’s not just about creating demand, it’s about creating informed customers who want what you have. Your blog is a great place to do this. Create the content [...]
Answering the question of who you are is a big step to refining your writing process and establishing your voice. It’s part of finding your voice and making it distinct. You want to be memorable. As the Bard wrote: This above all: to thine own self be true, Hamlet Act 1, scene 3 (Learn more about [...]
Blog Audiences get lost for many reasons. They may not like what you have to say. They may like what you say but not how you say it. They may find you irrelevant to their needs. Those are all great ways to drive people away from your blog. But what if they like what if [...]