Its funny because when I tell people that I provide social media consulting, especially regarding content I often get a comment like “oh so you tell people to write about what they had for breakfast, then lunch then dinner? Then they do it all over again?” Yes there are lots of boring non important blogs out there but on the other hand there are lots of good reasons to keep a blog.
Lets try this one on for size: I just read that two years ago a leading Internet Research company found that 50% of people read a blog about the item that they are planning on purchasing to conduct research. What do you think the numbers are now that we are two years later? I bet much, much higher.
Content is king people. Get accustomed to the idea.