Smack Smog helps business with the Online world so that your offline business can be successful. Over time the two become more and more intertwined because real people need goods and services that are offline but still spend lots of time online. In that light I came across this great online article from I Retire Early that discusses 10 Online Business Myths. I think its worth a good look.
I really like this common myth…
You Need A Large Advertising Budget
You need to advertise to make your presence felt online, but if you know how to do Search Engine Optimization effectively you can easily get a lot of traffic to your website. It does not mean you have to spend a lot of money but you need to be intelligent in the way you spend the money.
Its just so true. You don’t need a large advertising budget but you do need to be smart about how you spend your money. Our company (Smack Smog) helps organizations like yours by Strategically developing your web sites content. Through Content Strategy we help you develop effective content so that you don’t have to spend lots of money on advertising.
The way that we see it is that you have something valuable to offer and that the internet community wants to know about it. We work with you to figure out what to say, how to say it, etc. We don’t charge an arm and a leg because you do much of the work yourself. We are there to help.
That’s not to say that Content Strategy completely eliminates the need for all advertising. There are lots of times when strategic use of advertising is very effective. Its that utilizing Content Strategy, Search Engine Optimization, stretches your advertising dollars even further.
Take a look at the article and let us know what you think.
Pro Blogger has a great intro into what Content Strategy is:
- Blog Content Strategy 101 (problogger.net)